What Consists Of A Powerful Email Marketing Strategy?

email marketing

As social media and digital marketing keep evolving, consumers are keener about receiving personalized services. What customers of today’s generation are looking for better user experiences be it through relevant content or customized services. Thus, it is imperative to say that in this digital world, focusing on customers and their needs is very necessary.

Most marketers are looking out for ways to leverage social media platforms to initiate personalized communication. Since targeting customers through personalized content can help brands create the right impression and a strong brand image, they have inclined towards e-mailer marketing.

Trends That Reshape the Online Customer Experience
Creating and using dynamic content is a must if a marketer wants to provide a personalized customer experience. Adopting this practice for all other digital efforts besides email marketing can only help the business grow better.

Many might wonder what exactly this personalized email marketing is? To simply put, it is targeting a campaign to a particular group of customers or subscribers. The campaign and message are created after analyzing the data like the likes, interests, and preferences of the targeted audience. Digital marketing companies Virginia and elsewhere use the data to develop personalized emailer for their clients to make more informative, entertaining and personal.

Focus on the facts:

If you are yet not convinced why is it imperative for your business to engage in email marketing, have a look at the stats:

    • Personalized emails increase online click-through rates and conversion rate by 14% and 10% respectively.
    • Emails that carry customer’s name in the subject line is more likely to be opened. 26% times more to be precise.
    • Over 74% of marketers are of the opinion that by employing customer targeted email marketing, they have witnessed an increase in business-customer engagement

Using Customer Data to Personalize Your Emails

Collecting Insights
Always remember that there is a thin line between being personal and being interfering. Crossing this line can cost you your client. As a marketer, you would never want to come across any such situation. Besides gathering the contact information of your clients, know about their birthdays, anniversaries and things they like. Having this information will assist you in framing more personalized emails.

Doing it right
Once you have gathered the customer’s insights, be very careful about using the content. No matter how small a mistake you commit, your customer will not think twice before unsubscribing you, even worse, they can report you as spam. Before pushing your email in their inbox, ensure that you have correct data of your customers. If they live in different time zone than yours, automate your email based on their time zone. Make sure the emails you send out are personalized, logical and appealing to the eyes.

Personalize your design too!
In a personalized email, the design is as crucial as the message. Creating personalized design becomes easier if you have a better understanding of your customer’s choices and preferences. You can create a notable impact on your client through your email template if it has elements that the client relates best.

Associate with the best digital marketing services company who can assist you in creating a better digital customer experience.

Three Ways to Optimize Your ROI with Digital Marketing

Digital Marketing

Digital marketing has significantly changed over the last several years and greatly impacted by a lot of developments in technology and consumer behavior.What could have been a good marketing strategy that worked five years ago may no longer be applicable with any digital marketing agency Virginia Beach today, which drives home the point that in order to be competitive marketers need to be up to date and relevant to the needs of the ever-changing market.

Here are three practical yet useful ideas on how you can optimize ROI in your digital marketing campaigns.

Think smart, work smart:
Many people often make the mistake of relying on their gut feelings and get a 50/50 chance of either hitting or missing it. But what if there’s a way to increase your odds? That’s where you use your SMART action plans to get you where you need to be.With data and business intelligence being robust and accessible today, you can effectively plan out your strategies and get results.

Be Specific, Measure your goals and metrics, make sure it is Achievable, it has to be Relevant and your campaign needs to be Time-bound. Avoid focusing too much on vanity metrics which are those that do not have direct impacts on your goals such as the number of likes you get on Facebook, emojis, etc. Instead, direct your attention to your hard metrics such as sales, revenues, the rate of delivery, etc.Establish milestones and work towards improving it consistently.

Make sure to know your drivers:
It is critical to know factors that affect your business and when it comes to digital marketing campaigns, knowing these would help you keep tabs on how your campaigns are doing, what’s working and what’s not.When developing your strategy, make sure to leave room for adjustments along the way. Always rely on hard data and evidence to adjust your strategies when needed.

Engage and take care of your target audience:
With your marketing data, you will be able to take stock of your target audience and establishing your customer base. The next best things are to ensure that you keep them engaged and take good care of your patrons.Customer service and experience is a critical player in customer retention so make every effort to sustain your base such as loyalty and rewards programs, value-added and premium services.With your structured digital marketing campaigns, you may just be able to gain good ground towards getting your ROI even sooner than originally planned.

Just to state a glaring example, digital marketing agency services have acknowledged technology as a prime mover in the marketing sphere. Optimization for mobile devices, voice search, chatbots, and marketing automation are just some of the few processes that resulted from advanced technologies during the last couple of years.Therefore, it is important to strategize marketing campaigns carefully and make sure that you get your return on investments from it.